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Jack Wolfskin expands into global markets with automated warehouse operations.
Reduction of specific CO2
Products & Solutions
A private cloud to propel global expansion and double-digit growth.
Since its beginnings in 1981, Jack Wolfskin has grown to dominate the European outdoor retail market by making popular outdoor clothing, footwear, and equipment that help people of all ages feel “at home outdoors.” After having established itself as the clear outdoor retail leader in its local German markets, the regional retailer embarked on an epic international mission in 2007. The objective: to continue double-digit growth by selling directly to consumers and expanding into new global markets, including China, Russia, and the UK.
Servicing customers around the world would require major changes for the primarily wholesale retailer. Prior to 2007, the company had relied heavily on manual processes and paper-based systems. Dealer orders were taken by fax or phone and entered by hand into the company’s systems during business hours, Monday through Friday, 8 a.m. to 2 p.m. CET.
To support around-the-clock operations and effectively meet constantly rising customer demand, Canisius and Mohr worked together to transform the company’s IT and distribution systems. “We saw that the only way to expand internationally without increasing IT costs would be to build a virtualized infrastructure for our warehouse operations,” explains Canisius. So in 2008, the company began building a new global warehouse with an automated conveyor system supported by a private cloud infrastructure.
NetApp was the only storage platform that could provide the manageability, scalability, reliability, and performance to support Jack Wolfskin’s vision for a virtualized infrastructure for its automated warehouse.
About this Customer
Europe’s leading manufacturer of outdoor clothing, footwear, and equipment, Jack Wolfskin has approximately 750 employees at its headquarters in Idstein, Germany, and at a distribution center in Neu Wulmstorf, just outside of Hamburg.