Navigating Megatrends with a Data Fabric Approach

Navigating Megatrends with a Data Fabric Approach
By Rick Scurfield, Asia Pacific President

Over the next five years, the APAC region in particular will face tremendous change. From environmental factors to aging populations to policy changes, these transformations will force APAC businesses to adapt in order to continue to grow.

In my role, I am constantly intrigued by the contrast of how organisations handle innovation in the various parts of the region. It’s what makes my role so exciting and challenging at the same time. For example, in Japan, businesses plan for the next five to ten years and do not deviate from this. In China, the opposite is true due to the rate of innovation with no central command and control mentality. Korea has a very hi-speed infrastructure that supports high performance cloud infrastructure and yet only the top companies have embraced it. Australia and New Zealand are two of the most technologically advanced countries in the region. Having already widely adopted virtualisation and leveraging advanced infrastructure, businesses in ANZ are now looking to how they can innovate their consumption models – how their customers buy.

As we rapidly approach 2020, the technology and business buzzword at the moment is disruption. Whilst many innovations or new business practices are claimed to be ‘disruptive’ or to be causing disruption in various sectors, if we step back from this we discover that there are larger, megatrends at work.

Last month I co-hosted a group of Australian journalists for a luncheon in Sydney with George Kurian (CEO) and Steve Manley (Vice President of Australia and New Zealand). We revealed research findings on the long-term trends that CIOs and CxOs believe will most impact their businesses over the next five years. The top three trends selected by 468 organisations across Australia and New Zealand included economic change; technology innovation and the Internet; and changing consumer expectations and behaviours.

So how are organisations preparing for these megatrends and what role does data play? In analysing the research, it is obvious that many CIOs and CxOs agree that data is the most important asset in an organisation, with enterprises today seeing the digitisation of their entire business. This allows them to create new digitised products and services, drive deeper insights and engage customers in refreshing ways. Data is driving the transformation of the entire world, and this is further validated when I talk to customers across the region.

The other prevalent trend I have observed within the IT landscape is the way people consume IT. Cloud allows companies to use IT without having to build, operate and deploy for its own needs. However, while organisations are attracted by benefits of cloud such as scale and speed, many need data management strategies that allow them to keep control of their data when it leaves its walls.

When you marry these two trends together, I believe there is a great opportunity for organisations to differentiate themselves by adopting a data fabric strategy. This approach offers a competitive advantage with the ability to consume data management technology in a hybrid IT model. Most organisations do, or will, have the need to use multiple cloud providers as part of their IT strategy. We enable these organisations to seamlessly manage their data across all these environments.

I believe that as these megatrends are realised, having a data fabric in place will allow organisations to leverage their most valuable asset to their greatest potential. Visit our Data Fabric website to learn more about the choice, responsiveness and control of your assets.