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Looking into the crystal ball – A peek into what 2013 will bring

By John Martin, Principal Technologist, NetApp ANZ

The anticipated slowdown in the resources sector is making many Australian businesses nervous about their spending. As a result, Australian CIO's are being asked to focus on pragmatic things like reducing costs, helping to improve existing business processes, and finding the right people to run their current infrastructure. By contrast, in the US, cost cutting has already run its course and priorities of CIO's has shifted back to increasing the top line competitiveness and agility of the businesses they drive. The biggest overall challenge Australian IT faces over the next year will be carefully choosing the right combination of technology that allows them to cut overall costs today while setting themselves up to rapidly support new business initiatives as conditions improve and change in the future.

To support those plans, I think we'll see initiatives geared towards increased sharing, more use of automation and greater competition between vendors for the shrinking IT dollar.


Something that is certain for the coming year is that we will see the use of virtualization begin to rise as costs of virtualization software drop due to increased competition. We have already seen many IT organisations adopt a multi-hypervisor strategy to encourage competition between the key vendors in this space.

Another cost saving trend we will see is an increase in the rate at which business critical applications are migrated onto virtualized infrastructure, especially ERP systems built on Oracle and SAP. In many cases the migration from existing proprietary Unix based hardware/software stacks to higher performing and more cost efficient Intel based hardwarewon't be done by simply replacing one technology silo with another, but will be done with an eye to the future, onto pre-validated private cloud infrastructure stacks. The combination of the short payback time with potential game changing results in the long term means that we will continue to see this trend become more popular throughout 2013.


Another area of growth for cloud based infrastructure will be driven by a massive demand for workforce mobility and collaboration software sometimes collectively referred to as "systems of engagement". Technologies such as Virtual Desktops, Microsoft Exchange, Sharepoint, and Enterprise class drop-box alternatives such as Citrix Sharefilenot only improve workforce flexibility, but also build higher levels of engagement within the organisation and with its customers. Because they are so strongly aligned to business level imperatives,they will quickly become mission critical in 2013. The infrastructure to support these applications needs to be able to scale rapidly with rock solid reliability as they become core platforms for the long term success of the business, and cloud-based infrastructures with their high degrees of standardisation, automation and elasticityoften makes them the ideal platforms for these applications.For many, the big question of 2013 will be "isthat platform going to be on a public or private cloud?"

This is an important question given the reputation cloud has for reducing costs, and while for security, probity, and compliance reasons it is likely that the core ERP systems will remain firmly "On-Premise", increasingly many IT shops will look to put many of the new "systems of engagement" into a public cloud. With the majority of the technical issue of public cloud having been resolved in 2012, as IT learns how to manage the governance issues,the decision criteria of private vs public cloud will be much like the decision around staffing requirements of permanent vs contracted employees. In the end, the decision around a capex-basedprivate cloud infrastructure vsopex based public cloud becomes one of finding the right balance at the time, and building an infrastructure that can easily move that balance in either direction as business conditions change.

Business Analytics and Big Data

It's almost impossible today to talk about the future, without also talking about Big Data,the newbuzzword within the IT industry. When we mention Big Data, we are talking HUGE amounts of data that need to be stored correctly. For example, on a global scale, the following occurs every minute:

  • 48 hours of video is uploaded to YouTube
  • 204,166,667 emails are sent
  • More than 2,000,000 enquires are sent to Google
  • 684,478 pieces of content are loaded onto Facebook
  • Over 100,000 tweets are sent

Most IT departments simply don't operate at that kind of scale, but even so they are clearly impacted by what for them is their very own "Big Data" challenges caused by the masses of unstructured data that users and machines are generating on a daily basis. The good news is that organisations, thanks to the open source community, have easy access to the software that lets them mine this kind of unstructured data to understand themselves, their infrastructure, and their customers better.

Today however, outside of the scientific community and a small number of very forward thinking organisations, Big Data is still in its very early days. Having said that, one thing I think we will see in 2013 is that all of the interest in Big Data along with new products from Microsoft, SAP and others will be a renewed interest in "small data" analytics and uptake of this technology may be on the verge of booming. In the meantime, some companies are beginning to analyse other machine generated "Big Data" sources such as CCTV video to change building layouts resulting in improved workplace productivity and customer satisfaction. If nothing else, the results that Big Data/Hadoop can achieve, shows how IT can cost effectively use scale-out technology to tackle workloads that were previously reserved only for "Big Iron".

A stronger need for agile data infrastructures

Throughout 2013, it will be very hard to put an exact number on how much data organisations will need to process, but one inescapable trend is that data storage will continue to grow exponentially and that despite steady declines in the costs of disk drives, data storage, and its associated management, costs will increasingly consume a large proportion of IT budgets, and will continue to do so going forward. Rather than deal with this in the piecemeal tactical manner which has led to the current unsustainable growth in the cost of storage, beginning in 2013 IT will create agile data infrastructures that not only lowers the overall cost of owning and managing data storage in the short term, but also creates a platform for future innovation and ongoing costs savings without sacrificing reliability. Many are doing so based on criteria Gartner identified in their November 2011 whitepaper "Architecting Storage for the Internal Cloud: One Step at a Time", those criteria being:

  • Transparency
  • Scalability
  • Storage efficiency
  • Intelligent caching
  • Unified architecture
  • Integrated data protection
  • Continuous operations
  • Secure multi-tenancy
  • Service automation and analytics

It's important to note that not all of the new trends and technological introductions mentioned here will suit each organisation. Each company has different needs. CIOs and IT decision makers need to do their homework into what technology or solution will be right for their unique infrastructure. Be sure not to implement a new solution for the sake of keeping up with the crowd, it won't work in your favour. On the other hand, Australian IT has the opportunity to learn from previous mistakes. Reducing costs has to be balanced with building for the future,but the good news is that there are now some great technologies that will help you do both.

About John Martin
Principal Technologist – NetApp Australia/New Zealand

John Martin is NetApp's Principal Technologist for Australia and New Zealand. With over 20 years of experience in the IT industry, Johnnow specialisesin data analytics, data protection and disaster recovery.

John joined NetApp in 2006 as a Systems Engineer. Prior to this, he was a Principal of GRID IT, where he built relationships with a variety of major storage vendors while also helping to start two storage-related businesses. At GRID IT, John was involved in senior pre-sales, consulting and training for Legato, Veritas, and StorageTek.

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